Free Online Course on ‘Strategic Innovation & Innovative Organizations’

  • Online, Online

Opportunity Details

  • Opportunity ID 18234
  • Degree Non Degree Program/Certificate
  • Language Requirement Not Required
  • Opportunity Type : Partially FundedSelf Funded
  • Duration 4 weeks (20 hours)
  • Gender MaleFemale
  • Language of Instruction English
  • Application Fee Required No

Opportunity Description

About this course:

Taken from many years of research at University of Illinois, this course “strategic innovation: Building and Sustaining Innovative Organizations” will provide a set of frameworks, tools, and concepts in order to craft ground-breaking strategies in an inclusive way so as to achieve leadership positions. It is a part of “Innovation: From Creativity to Entrepreneurship Specialization”.

Innovation strategy is about generating a unique value for customers by offering a great product that meets their needs and capturing value back from consumers.

Similarly, at the center of an effective innovation strategy is a great product concept. Product is an all-encompassing term that entails physical goods, intangible services, and even ideas. Therefore, the value proposition has to be embedded in a clear business model in order to generate and capture value. But, well-developed innovation plans can be fruitless without consideration of the business ecosystem that consists of competitors, contributors, including suppliers, distributors, and retailers, or the contextual environment in which the company operates.

Course details:

  • Course developer: University of Illinois
  • Topic: Strategic Innovation in Organizations
  • Course provider: Coursera
  • Language: English
  • Learning mode: Self-paced
  • Length: Approx. 20 hours to complete
  • Start date: Available Now

Learning objectives:

After completing this course you will:

  • Recognize key concepts in innovation and product strategy
  • Develop a value capture strategy for a business model
  • Critically examine the roles of various players in a business ecosystem.

What this course contains?

1st week:

  • Course Orientation
  • Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

2nd week: 

  • Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

3rd week:

  • Module 3: Developing Winning Products: Sometimes Less Is More

4th week:

  • Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts
  • Course Conclusion

Skills you will acquire:

  • Business Model
  • Innovation
  • Business Value
  • Innovation Management

Course benefits:

You will have these opportunities during this course:

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  • Earning a certificate upon completion
  • 100% online, you can start instantly and learn at your own schedule
  • Will have access to the course plus the full specialization
  • Graded quizzes and assignments with feedback
  • Practice quizzes
  • Course videos and readings
  • Graded programming assignments

How to apply?

Apply online for this course below.

Start Now

For further information about Free Online Course on ‘Strategic Innovation & Innovative Organizations’, please visit Coursera’s website.

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