This intermediate-level course is designed for high level business people (and those on their way) who want to gain a wide understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). On the contrary, this is not a course for people looking for instruction on how to become a proficient technical expert or implement these technologies.

From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to understand the concepts and bring the cutting-edge information technologies into their organizations to enhance client and customer engagement and ultimately the final output of their businesses. Instead of digital disruption, the new technologies and management approaches will become the basis of a Digital Transformation journey for better customer relationship management and client satisfaction.

Quick details:

Course offered by: Coursera_ New Jersey State University

Topic: Technology & Business Leaders

Language: English

Learning mode: MOOC

Length: Approx. 19 hours to complete

Level: Intermediate

Start time: As per your schedule (flexible)

Learning objectives:

This course will help the learners to:

• Learn about new Information Technologies and their functions in businesses
• Build their capacity for how to understand the concepts and state-of-the-art technologies’ importance in better business performance
• Enhance customer & client engagement, satisfaction, and ultimately the bottom line of business

Course content

The content is outlined in a way that sparks discussions on challenges that business management and marketing functions face given the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. Similarly, it will use case studies to explore frameworks, tools, and strategies that are already established in the real world and ready ourselves and our organizations to have the required tools to succeed in a swift and evolving world.

For more information and course syllabus, please see the Resource/enrolment page in this course.

Course benefits:

You will have these opportunities during this course:

• Earning a certificate upon completion recognizing your achievements of the course
• 100% online _ you can start instantly and learn at your own schedule
• Course videos and readings

How to apply?

Interested learners can apply very easily for this course and get the course started now just by enrolling below.

Enroll now